Bloom Box, Bloom Energy: What 60 Minutes Left Out: "60 Minutes" Bloom Box segment Sunday night introduced the world to the previously faceless and intensely secretive company with a very attractive message: cheap, clean energy, which flows almost magically out of the refrigerator the size of the window.
This television debut – a big bucket for CBS News – has led viewers behind the scenes of Bloom Energy, and two of its customers, eBay and Google. But the TV spot, do not tell the whole story. Some pieces of the interviews were Web-exclusive news and other organizations have opened up new prospects in the team for the Bloom Box.
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